At one time, when you bought a video game, that was it. That was all you would get. You’d get the video game, and then you’d go home and enjoy it. But as time went on, and the competition to be the place you bought the video game at grew, retailers would try to do something special. They would attempt to lure you to “their side” by offering unique items or rewards if you bought with them. Some of them are basic stuff, but sometimes you’ll find retailers offering top-of-the-line swag. A great example is Best Buy and Octopath Traveler II.

The anticipated RPG is coming out next February, and you can pre-order the game right now. If you were to do it at Best Buy, they’d give you a free steelbook inscribed with some beautiful game art.