2009 marks Barbie’s 50th Anniversary. Mattel is celebrating the occasion by releasing repros of Barbie Dolls throughout the past 5 decades, including the original Teenage Fashion Model Barbie from 1959. But more exciting yet, Mattel has signed a 3 year partnership with the CFDA which includes sponsorship of New York Fashion Week, which takes place February 13 – 20, 2009. Mattel will commission 50 top designers to put on a life-sized Barbie fashion show. What better way could there be to celebrate the 50th Anniversary of a fashion icon? Maybe Barbie will show up at the show in her pink porche….
CompaniesMattel
