Playmates Toys has been granted to master license for Rainbow Brite….that means new toys are coming in 2009! United Media will serve as the exclusive merchandise licensing agent. The toys will “honor the nostalgic look, indomitable spirit and energy that Rainbow Brite embodies with a trendy tween redesign that girls will adore,” according to United Media. The line will include fashion dolls, plush and role-play toys and is scheduled to be released in time for the 2009 holiday season. There will also be an accompanying character content online and in-pack, as well as a “Share A Rainbow” challenge, which is aimed at encouraging young girls to help others, in alignment with the new positioning of Rainbow Brite as a role model who is socially-aware, inspirational and innovative, helping girls develop an inner strength, while focusing on the importance of being confident and caring about the world.
